Alex Bogusky tweeted this week about looking to hire
interactive teams at Crispin Porter + Bogusky.
Completely our dream job .. so this was our response.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Saturday, June 6, 2009
Thursday, February 5, 2009
The Obligatory Superbowl Ad Critique
From my best friends in the ad business, to the New York Times, and yes, even my Mom. Everyone seems to have an opinion on "the best" ads in the Superbowl. I've seen several articles about how there used to be a clear winner in the ad game - which, less face it, is usually more interesting than the football game.
But in the past few years, and especially this year the game is changing. The likes of YouTube are throwing another curve ball [wrong sport, I know] at advertisers and clients alike. While USA Today used to be the number one post-game poll, this year YouTube, Hulu, AOL, Yahoo, and well, everyone had polls and forums discussing the commercials. Fans voted on and discussed favorites and the results simply don't match up.
And that's exactly how it should be.
Advertising is 100% subjective. Different ads speak to different targets, different lifestyles, and different senses of humor. Different people. Each website and poll about the ads do the same. And, we all know this. There should not be a clear winner because that's the beauty of advertising - you get to pick what you like.
And here's mine.
5. Coca-Cola "Heist" - This one is based almost entirely on production, and I'm ok with that. I loved it.
4. Miller High Life "1-second ads" Great concept, possibly a media-nightmare but totally worth it. I'm curious as to how it ran since I didn't see the game, but as a montage it's great.
3. Pedigree Yea, that's right Pedigree - possibly just missing my dog.
2. CareerBuilder.com In a lot of people's top ads. I thought it was great. Punching a koala - oh dear.
1. Pepsi "Forever Young" Feel good Pepsi ad. Perhaps my love of Dylan made this one move up my list but I thought this was fantastic, and definitely stood out.
But in the past few years, and especially this year the game is changing. The likes of YouTube are throwing another curve ball [wrong sport, I know] at advertisers and clients alike. While USA Today used to be the number one post-game poll, this year YouTube, Hulu, AOL, Yahoo, and well, everyone had polls and forums discussing the commercials. Fans voted on and discussed favorites and the results simply don't match up.
And that's exactly how it should be.
Advertising is 100% subjective. Different ads speak to different targets, different lifestyles, and different senses of humor. Different people. Each website and poll about the ads do the same. And, we all know this. There should not be a clear winner because that's the beauty of advertising - you get to pick what you like.
And here's mine.
5. Coca-Cola "Heist" - This one is based almost entirely on production, and I'm ok with that. I loved it.
4. Miller High Life "1-second ads" Great concept, possibly a media-nightmare but totally worth it. I'm curious as to how it ran since I didn't see the game, but as a montage it's great.
3. Pedigree Yea, that's right Pedigree - possibly just missing my dog.
2. CareerBuilder.com In a lot of people's top ads. I thought it was great. Punching a koala - oh dear.
1. Pepsi "Forever Young" Feel good Pepsi ad. Perhaps my love of Dylan made this one move up my list but I thought this was fantastic, and definitely stood out.
Wednesday, January 7, 2009
Advertising Saves Lives
Inside joke? Well, it certainly looks great on a t-shirt.
This video has been floating around the office today, and hopefully that's happening at agencies everywhere.
Time to make a difference. Sure, the whole saving the world bit gets a little cliche, but success stories like the Tap Project and Earth Hour show that it is possible.
A brilliant solution to actually make a difference, and satisfy our egos. Win, win.
This video has been floating around the office today, and hopefully that's happening at agencies everywhere.
Time to make a difference. Sure, the whole saving the world bit gets a little cliche, but success stories like the Tap Project and Earth Hour show that it is possible.
A brilliant solution to actually make a difference, and satisfy our egos. Win, win.
Wednesday, December 10, 2008
Santa - just another advertisement
Don't tell the kids, but Santa is just another advertisement.
Hear me out, this is not one of those "we've lost the true meaning of Christmas" - this is about the power of advertising.
Picture Santa. Odds are you see a jolly [chubby] man, rosy cheeks, big red suit, and black boots. Until yesterday, I had never thought about why Santa is this way, when did he evolve from St. Nick to the jolly man that we all picture, and who gets credit for this?
The answer [or, at least one theory] is Coca-Cola. In 1931, Coca-Cola began running magazine ads featuring St. Nick as a "kind, jolly man in a red suit." Before that, Santa was a range of characters. So, why did Coca-Cola's Santa stick? The power of advertising. In the 30s the viewership of the magazines featuring Coke's Santa was wide-spread [rumor is they didn't have the internets back then.] And perhaps without being aware of it, this began to shape North America's image of Santa.
Coke may have also introduced elves to Santa's lore. In the 40s and 50s Santa appeared with a little helper, Sprite Boy. Sprite, the soft drink was not yet introduced [and wouldn't be for another decade.] Sprite actually means elf.
Coke is not willing to take full credit for Santa [nor should they, I suppose.] Check out their article here which fully explains Coca-Cola's Santa.
Full credit aside, it seems impossible to deny the impact that Coke had on the modern-day Santa. Even if Coke just influenced Santa, or was just a part of the mix that created the image that we all grew up with, that is still an amazing credit to the power of advertising.
Hear me out, this is not one of those "we've lost the true meaning of Christmas" - this is about the power of advertising.
Picture Santa. Odds are you see a jolly [chubby] man, rosy cheeks, big red suit, and black boots. Until yesterday, I had never thought about why Santa is this way, when did he evolve from St. Nick to the jolly man that we all picture, and who gets credit for this?
The answer [or, at least one theory] is Coca-Cola. In 1931, Coca-Cola began running magazine ads featuring St. Nick as a "kind, jolly man in a red suit." Before that, Santa was a range of characters. So, why did Coca-Cola's Santa stick? The power of advertising. In the 30s the viewership of the magazines featuring Coke's Santa was wide-spread [rumor is they didn't have the internets back then.] And perhaps without being aware of it, this began to shape North America's image of Santa.Coke may have also introduced elves to Santa's lore. In the 40s and 50s Santa appeared with a little helper, Sprite Boy. Sprite, the soft drink was not yet introduced [and wouldn't be for another decade.] Sprite actually means elf.
Full credit aside, it seems impossible to deny the impact that Coke had on the modern-day Santa. Even if Coke just influenced Santa, or was just a part of the mix that created the image that we all grew up with, that is still an amazing credit to the power of advertising.
Wednesday, December 3, 2008
Back at it
Reasons why I shouldn't have a blog:
1. Posting
Yes, my latest post was in June - I should probably be banned from even having a blog. But, here we go, giving it another shot.
Vow #1 - to post frequently [yes, more than once every 6 months]
2. Content
So, as with many bloggers, struggles come with what to even include as far as content. What to post about without being one of the many "lost blogs" - not that I plan on becoming a blog that strangers flock to for its incredible content, but still, there's something to be said for having something worthy of a read.
That being said, the art of play will probably have a lot to do with advertising - after all it is my obsession and my career. Beyond that however, will be my experiences. I'm living in Sydney now and never thought it possible to fall in love with a place as quickly as I did here. January 1, I fly out to Vietnam, where I will be living for 3 months - surely there will be some content to come out of that.
Vow #2 - mix of posts from advertising news to my life adventures and experiences.
3. Writing
As an art director, I've always been more of a visual sort of gal - you know, keep the words to a minimum, let the visuals do the talking [my apologies to all the copywriters.] Since there doesn't appear to be a space for coloring, looks like I will have to tap into the writing instead. But, no worries, there will be lots of pictures included in posts - let's be honest, no one really likes reading that much anyway.
Vow #3 - To write real good [and include pictures whenever possible.]
So there it is, the art of play is back and better than ever.
1. Posting
Yes, my latest post was in June - I should probably be banned from even having a blog. But, here we go, giving it another shot.
Vow #1 - to post frequently [yes, more than once every 6 months]
2. Content
So, as with many bloggers, struggles come with what to even include as far as content. What to post about without being one of the many "lost blogs" - not that I plan on becoming a blog that strangers flock to for its incredible content, but still, there's something to be said for having something worthy of a read.
That being said, the art of play will probably have a lot to do with advertising - after all it is my obsession and my career. Beyond that however, will be my experiences. I'm living in Sydney now and never thought it possible to fall in love with a place as quickly as I did here. January 1, I fly out to Vietnam, where I will be living for 3 months - surely there will be some content to come out of that.
Vow #2 - mix of posts from advertising news to my life adventures and experiences.
3. Writing
As an art director, I've always been more of a visual sort of gal - you know, keep the words to a minimum, let the visuals do the talking [my apologies to all the copywriters.] Since there doesn't appear to be a space for coloring, looks like I will have to tap into the writing instead. But, no worries, there will be lots of pictures included in posts - let's be honest, no one really likes reading that much anyway.
Vow #3 - To write real good [and include pictures whenever possible.]
So there it is, the art of play is back and better than ever.
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